Lays: Thierry Henry

Lays Crisps - China

To source a global name for a short-term regional campaign, exclusively for the Chinese market and their Champions League sponsorship

We procured the services of French World Cup winner and one of the Premier League’s finest ever footballers, Thierry Henry to appear in a video, shot in London, with Chinese player Li Yi which featured on the brand’s Weibo channel and across Chinese media outlets for a short period prior to the 2017 Champions League final in which Real Madrid beat Italian giants Juventus 4-1 at the Millennium Stadium in Cardiff, Wales.