Heineken: Roberto Carlos


To provide talent for Heineken's Champions League Final coverage from Milan

Heineken wanted a stellar name at their final activation for the 2016 Champions League Final between city rivals Real Madrid and Atlético Madrid at AC Milan’s famed San Siro stadium. We placed one of the original Real Madrid ‘galacticos‘ and Brazilian World Cup winner Roberto Carlos at the final, paired with a funny, creative video for online distribution.

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