Mengniu Dairy

To source an ambassador for FIFA World Cup Sponsor Mengniu Dairy

Chinese dairy giant Mengniu Group wanted a footballing superstar to further enhance their FIFA Russia World Cup 2018 sponsorship and marketing campaigns so who better than the best, Lionel Messi.

Having worked hard with Messi’s representatives for several months and with the Chinese, the partnership was announced end of February 2018 and has recently been extended for a further 2 years.