Gatorade: Juliano Belletti


To source a recognisable ex-player of FC Barcelona

In the 2014-15 season, FC Barcelona blew away the competition – largely thanks to Lionel Messi, Luis Suárez and Neymar’s 122 goals – by winning an unprecedented ‘double-triple’ of La Liga, the Copa del Rey and the UEFA Champions League, a feat only they had achieved before, in 2008-09. To commemorate the achievement, Gatorade, a sponsor of FC Barcelona produced a film about the historic season and how their brand influenced it. We sourced former FC Barcelona player Juliano Belletti who scored the winning goal in the 2006 UEFA Champions League final who was used to promote the the film at its launch at the club’s world-famous Camp Nou stadium.

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