Gatorade & Nissan: Hernán Crespo

Gatorade & Nissan

To source a former player who has an affinity with Milan for the their Champions League Final activations in Milan

We worked with two completely different, yet world-renowned brands who sponsor the UEFA Champions League with two very similar briefs. We sourced former AC Milan and Internazionale player Hernán Crespo, Argentina’s third-highest scoring international and once the world’s most expensive footballer when he moved from Parma to Lazio in 2000 for a then-record fee of €56m, to take part in various city-wide activities filmed for their social media content in the run up to the final.