Year
2021
Client
Heineken South Africa

#HeinekenUCLLive

With South African Champions League locked-down at home, Heineken made sure that even if fans were watching by themselves, with Heineken they wouldn’t be experiencing the action alone. 

Each game night, Heineken invited UCL fans on Twitter to join in the conversation & engage with a leading international UCL legend watching the game at home.

Entourage, together with Heineken South Africa, identified, negotiated and procured 8 leading UCL legends to take part of the campaign.

Lead ambassador Cesc Fabregas hosted Xabi Alonso, Alessandro Del Piero, Pablo Zabaleta, Yaya Toure, Michael Owen, Ashley Cole & Roberto Carlos across each night of the UCL knockout competition.

Alongside the UCL Live event, each player took part in a Fan Moments video call giving Heineken consumers the chance to speak one on one with their idols.

Trending in South Africa each game night, the UCL Live events inserted Heineken into the heart of the conversation and ensured that fans didn’t feel alone when watching the UEFA Champions League.