Option Rally: Ferrari

Option Rally

To find a global sporting property aimed at an affluent demographic which mirrored both speed and success.

We secured an annual deal with the biggest, most evocative and most successful name in the history of Formula One  – Scuderia Ferrari, winners of an unprecedented 15 Driver’s Championships and 16 Constructor’s Championships. The deal featured branding on their livery and a number of full activation rights. The partnership allowed the Option Rally brand to grow in a number of key territories, leveraging the access to hospitality and team IP.