Working hard with the Chinese energy drink company, Eastroc, we engineered a regional partnership between the brand and the Portuguese Football Federation (FPF) and their National side.
Portugal FA's first ever regional partnership.
Using collective image rights for the players, the brand will heavily market the partnership, in Greater China only, using Point of Sale marketing and TV Commercials to air on national TV.
This was the first of many regional partnerships we brokered for the FPF and allowed substantial awareness for them in China.
