David Haye: EnergyBet


A joint objective where we are instructed by both talent and brand to find them appropriate sponsors in boxing and betting respectively.

The pairing of former two-weight world champion David Haye and Energy Bet for his fight with Tony Bellew at the o2 Arena was brought to increase the brands’ visibility in the UK marketplace, especially with the fight being covered on Sky Box Office (with a reported 890,000 PPV buys) and the pre-fight anticipation which involved a now infamous war of words between the two boxers.